Subliminal Messaging

It was grocery day today.

And that means a trip to the Costco acropolis.

And one of the things I get at Costco is milk.  I've calculated that it takes me about 1/2 a year of just buying milk to break even on the Costco membership- just to add a math element this morning.


Now, Costco, just like most supermarkets, offers the following gradations of milk fat:

Whole Milk
2%
1%
Skim

And to help the consumer select while gallon they need, Costco color-codes these gradations as follows:

Whole Milk
2% Milk
1% Milk
Skim Milk

Now, be honest:  what does red signify to you?

Warning?

Stop?

What does green signify to you?

Go?

Good?

What I find interesting about the selection of colors here is that the use of colors do not following the percent of milk fat...not exactly.

It seems to me that what the colors are telling you is that whole milk is bad, skim is ok, but 1% is the best.

It would be interesting to see which gradation is the best selling at Costco...but they don't share that info with the public.