Hilarity

I am always looking for good hair care products...especially moisturizing products because this winter has been fierce on hair....and let's face it:  gray hair needs more moisture, right?

So, in doing some shopping, I found a L'Oreal product with this advertisement on the label:

L'oreal Serie Expert Power Repair B (Powercell Repair with Lactic Acid) is a single-dose repairing treatment for very damaged hair. To be used after shampooing as an instant repairing treatment for fragile, brittle, sensitised and devitalised, lifeless hair. Power Repair B is a single dose treatment for very damaged hair. This intensive treatment contains NeofibrineTM to restructure and rehydrate the hair fibre, providing absolute repair, to make hair look and feel soft, shiny and healthy. Provides complete renewal and intense strength for chemically-damaged hair. 

Powerdose treatments target the cuticle and hair's surface (Zones B & A) with professional concentrations of Bio-Mimetic Ceramide coupled with dedicated technologies for specific haircare needs. These treatments instantaneously provide deep condition at the hair's cuticle and surface areas for intense shine. 

Lactic Acid is able to create saline bonds between the keratin chains exposed in the cortex of damaged hair fibres. AS if transformed, hair is left soft, supple, with a natural-looking shine.

Now, couple of things that I noticed:

1. It's obviously not American with the "s"es instead of "z"s and "fibres" instead of "fibers".
2. There's no such thing as "saline bonds".  There are covalent, ionic, and hydrogen that might apply here, but there's no such thing as "saline bonds".
3. "Lactic Acid" is not a proper noun- it's the name of an acid, yes, but it's not a proper noun.
4. To my surprise, there actually are hair zones, but based on the diagram below, is Zone 1 or 2 really where you want more moisture?  In my humble experience, adding moisture to the top of your head leaves your hair looking greasy and limp.  In fact, I've been told by multiple stylists NOT to put conditioner on the top of your hair because it weighs down the hair.

It's too bad that there isn't more control over what can be advertised.  Upon reflection, this looks a lot like snake oil...because unless you remember your chemistry, it sounds like a fantastic product.