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Friday, June 6, 2014

Sorry, Blondes

I remember playing with LEGOs as a kid.   

That was back when there were the standard Foybel shapes and that was it.  I think they may have had a couple of wheels in my brother's Duplo set...but that was it.

 You can build ANYTHING with LEGOs, as evidenced by Amsterdam's Lego Land and the miniature version in the Mall of Amercia.  Dinosaurs, astronauts...

They even have LEGO video games (I personally like the Indiana Jones spoof games) and a LEGO movie.

But the one thing that has remained constant over the years is this:  LEGOs are pretty much male.  Of course, there is an occassional token female thrown in to complete a story (like a damsel in distress for a pirate set or a princess for a castle set).  But the main characters:  all men.

To be more precise:  all white/yellow men.

So, in an effort to change this, LEGO is making an all-female scientist set including an astronomer, a palentologist, and a chemist.

Being a molecular biologist/chemist, I was happy to be represented, though the stereotype of the homely female scientist with glasses does seem to be continuing.

Being a blonde, I'm sorry to see that LEGO thinks that only brunettes can be scientists.

Loving diversity, I'm sad to see that one of the girls still has pink and that they're all white/yellow LEGO people.

Sorry, ladies.  According to LEGO, you have to be a white, brunette to be smart.



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