So, more books and talks given by Rachel Botsman- she's big on linking all of your internet accounts together to be completely transparent on the web. You can tell from her age that she's young and probably falls within the market group for which she's advocating....in other words, the NAIVE and poor.
It's easy to want to be 100% out there on the web when you think that the world is full of people like your mom and dad and your neighbors.
And if you think that, you've never been a victim of a crime.
Once you have that cherry plucked, you're pretty much a turtle when it comes to your personal information. And that's good. Because having all of your information available on the web- your likes, your fears, your current location- it's like a user's manual for anyone who wants to commit a crime against you (stalkers, murders, and the government alike) to be able to manipulate your every thought and movement.
Has anyone in that generation read 1984?
YOU MORONS! YOU'RE GIVING AWAY ALL YOUR SECRETS TO HOW TO CONTROL YOU!
That would be any level of brainwashing- from directed marketing of products to full out thought control.
My other point is that this generation is poor. That is, the people who put their information on web a lot don't really have a lot worth losing.
You probably won't find Donald Trump, presidents, and CEOs out there much, for example. They know what it means to LOSE something big. Like your identity.
But you don't have to be rich to be a victim. I had my purse stolen at work and the thieves pretended to be me- even at a liquor store, where carding was obvious! (yes, they still sold them the booze, but then they called the cops. Stupid, I tell you)
I _do_ think that people will eventually realize that they are victims. I think that it's only a matter of time. And as a result, I really recommend starting businesses now for internet footprint "cleaning" or "unplugging" your identity from the internet. I foresee these are VERY lucrative businesses in the near future.
I also see a backlash from technology- a return to snail mail and meeting in person instead of sharing your tweet with the world. I don't think that this will take off right away, but I see it's very near.
In the meantime, if you're going to surf, getting yourself a few different identities for online life. It will at least slow them down a bit.
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