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Tuesday, July 23, 2013

Sexism Sold By Fisher Price



I recently gave my daughter the Fisher Price Lil Movers SUV.
She's of that age where she's interested in making the little cars move, you know?

So, it came with two people:  a blonde boy and an Asian girl.

Whatever.

I was just glad that there were two for the front and back "seats"...and that one was a boy and one was a girl.

So, I'm playing with it with my daughter and I can't seem to get both people into the seats well.  I didn't think much of it, but my daughter's nanny made the connection for me:

The boy sits in the front.

The girls sits in the back.

Nice, huh?

And it's totally true.

So, I went looking for the product on Fisher Price's website.  Evidently, there's been an update to this product since I purchased it....

..Now it comes with a blonde mom and a baby that sits in the back.

This was even worse, for me.

Where's the dad, here!?!  Are moms the only ones that cart babies around in the SUV?  (no, I don't have a gas guzzling SUV.  I have a subcompact and, so far, am stubbornly refusing to ever change).

What I can't believe is this:  with ALL the different family structures in today's world, the ONLY option that FP offers here is a mom and the kid.  I'm not saying that they need to actually fully embrace the modern world and offer sets with two dads or two moms, of just the dad with custody, but, hey, don't these families buy toys, too!?!

What is the dad-only family going to to tell his kid about having a mom in the car?

Good to know that we're all still subliminally living in 1950.

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